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Rossen Reports: Never buy a new car on these days

The article titled "Rossen Reports: Never buy a new car on these days" by Jeff Rossen, published on WMUR, provides valuable insights into the best and worst times to purchase a new car. The piece is designed to help consumers save money and make informed decisions when navigating the often complex process of buying a new vehicle. The article is structured around specific days and times that are considered optimal or suboptimal for car buying, based on various factors such as dealership sales targets, end-of-month and end-of-quarter pressures, and seasonal trends.

The article begins by highlighting the importance of timing when it comes to purchasing a new car. According to Rossen, certain days and times can significantly impact the price you pay and the overall experience at the dealership. The first key point the article makes is to avoid buying a car on weekends. Weekends, particularly Saturdays, are the busiest times at car dealerships. This high volume of customers means that salespeople are less likely to offer significant discounts or negotiate prices as aggressively. The article suggests that the pressure to close deals quickly on busy days can lead to less favorable terms for buyers.

Instead, the article recommends that consumers consider visiting dealerships on weekdays, specifically Mondays and Tuesdays. These days are typically slower, which can work to the buyer's advantage. With fewer customers in the showroom, salespeople may be more willing to negotiate and offer better deals to meet their sales quotas. The article emphasizes that Mondays and Tuesdays are often the best days to buy a new car because dealerships are eager to start the week with strong sales numbers.

Another critical piece of advice from the article is to avoid buying a car at the beginning of the month. The beginning of the month is when dealerships are less pressured to meet sales targets, as they have the entire month ahead of them. As a result, salespeople may be less motivated to offer discounts or negotiate prices. The article advises consumers to wait until the end of the month, when dealerships are more likely to be pushing to meet their monthly sales goals. This end-of-month pressure can lead to better deals and more favorable terms for buyers.

In addition to monthly cycles, the article also discusses the importance of quarterly and yearly cycles in the car buying process. The end of each quarter (March, June, September, and December) is another prime time to buy a new car. Dealerships often have sales targets they need to meet by the end of each quarter, and they may be more willing to offer discounts and incentives to close deals. The article suggests that the last few days of each quarter can be particularly advantageous for buyers looking to save money.

The article also touches on the end of the year, specifically December, as a great time to buy a new car. Dealerships are eager to clear out their inventory before the new year and meet their annual sales targets. This can lead to significant discounts and promotions, making December an ideal month for car buyers. The article advises consumers to take advantage of these year-end sales and be prepared to negotiate aggressively.

Furthermore, the article discusses the impact of holidays on car buying. Certain holidays, such as Memorial Day, Independence Day, and Labor Day, are known for their car sales events. Dealerships often offer special promotions and discounts during these holiday weekends to attract customers. However, the article cautions that these holiday sales can be double-edged swords. While there may be attractive deals, the increased traffic at dealerships can lead to less favorable negotiating conditions. The article suggests that consumers should consider visiting dealerships a few days before or after the holiday to take advantage of the promotions without the crowds.

The article also provides insights into the best times of day to visit a dealership. According to Rossen, the best time to visit is in the morning, preferably before 11 a.m. Dealerships are typically less busy in the morning, and salespeople may be more willing to spend time with you and negotiate. The article advises against visiting in the late afternoon or evening, as these times are often busier and salespeople may be less inclined to offer significant discounts.

In addition to timing, the article offers other tips for saving money on a new car purchase. One key piece of advice is to do your research before visiting the dealership. The article suggests using online resources to compare prices, read reviews, and understand the market value of the car you're interested in. Armed with this information, you'll be in a better position to negotiate and ensure you're getting a fair deal.

The article also emphasizes the importance of being prepared to walk away if the deal isn't right. Dealerships often use high-pressure tactics to close sales, but the article advises consumers to stay firm and be willing to leave if the terms aren't favorable. This willingness to walk away can give you more leverage in negotiations and lead to better deals.

Another tip from the article is to consider buying a car at the end of the model year. As new models are released, dealerships are eager to clear out the previous year's inventory. This can lead to significant discounts and incentives on last year's models. The article suggests that consumers should keep an eye on the model year and take advantage of these end-of-model-year sales.

The article also discusses the importance of financing and advises consumers to shop around for the best rates. The article suggests that getting pre-approved for a car loan from a bank or credit union can give you more negotiating power at the dealership. By knowing your financing options ahead of time, you can focus on negotiating the price of the car rather than the financing terms.

In conclusion, the article by Jeff Rossen provides a comprehensive guide to the best and worst times to buy a new car. By understanding the timing of dealership sales cycles, holidays, and model years, consumers can make more informed decisions and save money on their new car purchase. The article emphasizes the importance of doing research, being prepared to walk away, and considering all aspects of the buying process, from timing to financing. By following these tips, consumers can navigate the car buying process with confidence and secure the best possible deal on their new vehicle.

Read the Full WMUR Article at:
[ https://www.wmur.com/article/rossen-reports-never-buy-a-new-car-on-these-days/65292247 ]