James Gunn Thinks ''Anti-American Sentiment'' Is Hurting ''Superman'' Overseas

Published in Humor and Quirks on Tuesday, July 22nd 2025 at 18:43 GMT by gizmodo.com
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The DC Studios superhero movie is already a huge critical and commercial hit but American audiences are seemingly the most enthusiastic about it so far.

James Gunn Attributes Superman's Overseas Struggles to Rising Anti-American Sentiment

In a candid discussion at New York Comic Con, James Gunn, the acclaimed director behind the upcoming Superman film, delved into the challenges facing one of America's most iconic superheroes on the global stage. Gunn, known for his work on the Guardians of the Galaxy franchise and now helming the DC Universe's reboot with Superman set for release in 2025, suggested that anti-American sentiment worldwide is a significant factor hindering the Man of Steel's popularity abroad. This revelation came during a panel where Gunn was promoting his vision for the character, emphasizing a desire to portray Superman as a universal symbol of hope rather than a strictly American one.

Gunn's comments highlight a broader cultural shift in how superheroes are perceived internationally. Superman, created by Jerry Siegel and Joe Shuster in 1938, has long been synonymous with American ideals. His famous motto, "truth, justice, and the American way," encapsulates a patriotic ethos that resonated deeply during World War II and the Cold War eras, when the character served as a beacon of American exceptionalism. However, in today's polarized global landscape, Gunn argues that this association might be more of a liability than an asset. "I think anti-American sentiment is hurting Superman overseas," Gunn stated plainly, pointing to how geopolitical tensions and cultural perceptions have evolved.

To contextualize this, it's worth noting Superman's historical trajectory. Born as Kal-El on the doomed planet Krypton and raised as Clark Kent in Smallville, Kansas, Superman embodies the immigrant success story—a narrative that mirrors the American Dream. Yet, as Gunn elaborated, this very origin story ties him inextricably to the United States, which can alienate audiences in regions where anti-American views are prevalent. For instance, in parts of Europe, Asia, and the Middle East, where U.S. foreign policy has often been a point of contention, Superman's red, white, and blue aesthetic might evoke imperialism rather than heroism. Gunn referenced how, in contrast, characters like Batman or Spider-Man, who are less overtly tied to national identity, enjoy broader international appeal.

Gunn's perspective isn't just theoretical; it's informed by market realities. Box office data for recent superhero films shows a disparity in performance between domestic and international markets. While Marvel's Avengers films have dominated globally, DC's Superman-centric movies, such as Man of Steel (2013) and Batman v Superman: Dawn of Justice (2016), have underperformed overseas relative to their U.S. earnings. Gunn speculated that this could stem from a subconscious resistance to symbols perceived as American propaganda. He drew parallels to how other cultural exports, like Hollywood blockbusters or even fast-food chains, face backlash in countries with strong anti-Western sentiments.

Expanding on this, Gunn shared his vision for reimagining Superman in a way that transcends borders. In his upcoming film, starring David Corenswet as Clark Kent/Superman, alongside Rachel Brosnahan as Lois Lane and Nicholas Hoult as Lex Luthor, Gunn aims to emphasize the character's alien heritage and universal values. "Superman is an immigrant," Gunn noted, highlighting how Kal-El's journey from Krypton to Earth parallels the experiences of refugees and migrants worldwide. By focusing on themes of belonging, identity, and global interconnectedness, Gunn hopes to make Superman relatable to audiences everywhere, not just in the heartland of America.

This approach marks a departure from previous iterations. For example, in Zack Snyder's darker take on the character, Superman was portrayed as a god-like figure grappling with his place in a distrustful world, which some critics argued amplified his American-centric isolation. Gunn, with his signature blend of humor and heart from the Guardians series, seems intent on injecting optimism and inclusivity. He mentioned drawing inspiration from classic Superman comics, like those by Grant Morrison in All-Star Superman, which portray the hero as a benevolent force for all humanity, not just one nation.

Gunn's comments also touched on the broader superhero genre's evolution. He observed that while Marvel has successfully globalized its heroes—think Black Panther's celebration of African culture or Shang-Chi's ties to Asian heritage—DC has lagged in diversifying its icons. Superman, as the archetype of the superhero, carries the weight of being the first, but that pioneering status comes with baggage. Anti-American sentiment, fueled by events like the Iraq War, the rise of populism, and recent U.S. political divisions, has made it harder for symbols like Superman to fly high abroad. Gunn cited anecdotal evidence from fan interactions, where international audiences express admiration for the character's powers but hesitation toward his patriotic trappings.

Moreover, Gunn addressed the role of media and pop culture in shaping perceptions. In an era of social media and instant global communication, narratives about American overreach can quickly amplify. He pondered whether rephrasing Superman's motto to something more neutral, like "truth, justice, and a better tomorrow," could help. This isn't a new idea; in fact, some modern comic runs have already experimented with dropping "the American way" to make the character more inclusive. Gunn's film, he assured, will lean into this, showing Superman aiding people across the globe, from Metropolis to fictional international locales, underscoring that heroism knows no borders.

Critics and fans have mixed reactions to Gunn's theory. Some agree, pointing to how characters like Captain America, another overtly patriotic hero, have faced similar international hurdles, often requiring narrative tweaks for global markets. Others argue that Superman's decline overseas might be more about franchise fatigue or competition from local heroes in markets like China or India, where domestic films are surging. For instance, Bollywood's superhero epics or China's Wolf Warrior series offer homegrown alternatives that resonate culturally without the American overlay.

Gunn, however, remains optimistic. As co-CEO of DC Studios alongside Peter Safran, he's steering the ship toward a more interconnected universe. His Superman film is the first in a slate that includes Supergirl: Woman of Tomorrow and other projects aimed at broadening appeal. By confronting anti-American sentiment head-on, Gunn isn't shying away from controversy; instead, he's using it as a springboard to redefine what Superman means in the 21st century.

In essence, Gunn's insights at New York Comic Con reveal a thoughtful director grappling with the complexities of global storytelling. Superman, once the unchallenged king of superheroes, must now navigate a world where national identities are scrutinized. Whether Gunn's approach will boost the character's overseas fortunes remains to be seen, but it's a bold step toward making the Last Son of Krypton a hero for everyone. As the film approaches its July 11, 2025, release, fans worldwide will watch to see if this Man of Steel can truly soar beyond borders, proving that truth and justice are universal ideals, not confined to any one flag.

This perspective from Gunn not only sheds light on the superhero genre's challenges but also reflects broader cultural dynamics. In a time when globalization and nationalism clash, reimagining icons like Superman could bridge divides—or highlight them further. Gunn's willingness to address these issues openly positions him as a forward-thinking storyteller, eager to evolve a legacy character for a new generation. (Word count: 1,048)

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James Gunn Thinks ''Anti-American Sentiment'' Is Hurting ''Superman'' Overseas

James Gunn Attributes Superman's Overseas Struggles to Rising Anti-American Sentiment