Little Black Book, Hudson Square's new identity, designed by Six+One, ditches the quiet and embraces the quirky
The article from LBBOnline discusses how Sixone, a creative agency, has collaborated with Hudson Square Properties to develop a new brand identity and marketing campaign titled "Find Your Sass." This campaign aims to reposition Hudson Square as a vibrant, creative hub in New York City, appealing to a younger demographic of artists, entrepreneurs, and innovators. The initiative includes a bold new visual identity, a dynamic website, and various marketing materials that embody the neighborhood's unique character and energy. Sixone's approach was to highlight Hudson Square's blend of history and modernity, encouraging people to explore and engage with the area's offerings, from its cultural landmarks to its burgeoning tech scene.
Humor & Quirks
Thu, April 17, 2025
