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This BYU grad helped Orrin Hatch go viral. Now Dana Perino's helping him do the same

The article from Deseret.com, published on June 25, 2025, titled "Matt Whitlock and Dana Perino Talk About Conservative Messages on Social Media," delves into a detailed discussion between Matt Whitlock, a prominent conservative strategist, and Dana Perino, a well-known political commentator and former White House Press Secretary. The conversation focuses on the challenges and strategies for effectively communicating conservative messages on social media platforms. The article spans various aspects of this topic, including the evolution of social media, the impact of algorithms, the role of influencers, and the future of political discourse online.

The article begins by setting the context of the current social media landscape, highlighting how platforms like X (formerly Twitter), Instagram, and TikTok have become central to political communication. Whitlock and Perino discuss how these platforms have evolved over the years, noting that the rise of short-form video content and the increasing importance of visual media have significantly changed the way political messages are crafted and disseminated. They emphasize that understanding these changes is crucial for conservatives who wish to effectively reach and engage their audience.

One of the key points of discussion is the role of algorithms in shaping what content users see on their feeds. Whitlock explains that social media algorithms are designed to maximize user engagement, which often leads to the promotion of sensationalist or controversial content. This, he argues, can be a double-edged sword for conservatives. On one hand, it can help amplify their messages if they are crafted to be engaging and shareable. On the other hand, it can also lead to the spread of misinformation and the polarization of political discourse. Perino adds that conservatives need to be strategic about how they use these algorithms to their advantage, suggesting that they focus on creating content that is not only informative but also emotionally resonant with their audience.

The conversation then shifts to the role of influencers in political communication. Whitlock and Perino discuss how conservative influencers have become increasingly important in shaping public opinion and mobilizing support. They note that these influencers often have a more direct and personal connection with their followers, which can be more effective than traditional media in reaching and persuading voters. However, they also caution that the reliance on influencers can lead to a lack of diversity in the messages being shared, as well as potential conflicts of interest if influencers are paid to promote certain views.

Another significant aspect of the discussion is the impact of social media on political polarization. Whitlock and Perino both agree that social media has contributed to the deepening of political divides, as users are often exposed to content that reinforces their existing beliefs and biases. They discuss the concept of "echo chambers" and how they can make it difficult for conservatives to reach audiences outside of their traditional base. To counter this, they suggest that conservatives need to find ways to engage with a broader audience, perhaps by focusing on issues that have bipartisan appeal or by using humor and storytelling to make their messages more relatable.

The article also touches on the challenges of combating misinformation on social media. Whitlock and Perino discuss how the rapid spread of false information can undermine the credibility of conservative messages and erode public trust. They emphasize the importance of fact-checking and transparency in political communication, suggesting that conservatives need to be proactive in debunking false claims and providing accurate information to their followers.

In terms of future trends, Whitlock and Perino speculate on how social media might continue to evolve and what this could mean for conservative messaging. They discuss the potential rise of new platforms that prioritize privacy and security, as well as the increasing use of artificial intelligence in content creation and moderation. They suggest that conservatives need to stay ahead of these trends and be ready to adapt their strategies accordingly.

The article concludes with some practical advice for conservatives looking to improve their social media presence. Whitlock and Perino recommend focusing on authenticity and consistency in messaging, as well as building strong relationships with their audience. They also emphasize the importance of listening to feedback and being willing to adjust their approach based on what resonates with their followers.

Overall, the article provides a comprehensive overview of the challenges and opportunities facing conservatives in the realm of social media. Through their insightful discussion, Whitlock and Perino offer valuable insights and practical strategies for effectively communicating conservative messages in an increasingly digital world. The article serves as a useful resource for anyone interested in understanding the dynamics of political communication on social media and how conservatives can navigate this complex landscape.

Read the Full deseret Article at:
[ https://www.deseret.com/politics/2025/06/25/matt-whitlock-and-dana-perino-talk-about-conservative-messages-on-social-media/ ]