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Lifelong expands Home Improvement category with the fun, relatable 'Nok Jhok' campaign featuring Archana Puran Singh & Parmeet Sethi

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VMPL Mumbai (Maharashtra) [India], May 6: Lifelong Online, one of India's fastest-growing D2C brands and a leading e-commerce player for consumer goods, has announced the expansion of its Home Improvement range. To mark the occasion, the brand has rolled out a heartwarmingly humorous digital campaign titled "Nok Jhok", headlined by the iconic real-life couple Archana […]
Lifelong, a leading consumer durables brand, has expanded its home improvement category and launched the 'Nok Jhok' campaign featuring actors Archana Puran Singh and Parmeet Sethi. The campaign humorously showcases the couple engaging in light-hearted banter while using Lifelong's home improvement products like the steam iron, garment steamer, and air fryer, highlighting the products' ease of use and effectiveness. The campaign aims to connect with consumers on a relatable level, emphasizing the joy and convenience that Lifelong's products bring into everyday life, and is part of the brand's strategy to strengthen its presence in the home improvement market.

Read the Full ThePrint Article at:
[ https://theprint.in/ani-press-releases/lifelong-expands-home-improvement-category-with-the-fun-relatable-nok-jhok-campaign-featuring-archana-puran-singh-parmeet-sethi/2616954/ ]