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Irresistible Malkist Cracker Biscuit Plays the 'Moment Stealer' in a Dramatic and Humorous New Campaign

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NewsVoir Hyderabad (Telangana) [India], April 25: Malkist, the iconic 14-layered cracker biscuit brand from Mayora India, proudly launches its latest campaign — 'Malkist Can't Resist' — a high-energy, humorous take on cravings so irresistible, they take over life's most important moments. Show Full Article Rooted in a powerful consumer insight, the campaign highlights a simple […]
The article discusses the launch of a new advertising campaign for the Malkist cracker biscuit by ITC Foods, which humorously showcases the biscuit's irresistible nature. The campaign features a dramatic and comedic narrative where a man's attempt to enjoy the biscuit in peace is constantly interrupted by others drawn to its appeal, ultimately leading to a light-hearted twist where he shares the biscuit. The campaign, conceptualized by Ogilvy India, aims to highlight the universal love for Malkist and its ability to bring people together, reinforcing the brand's message of sharing and enjoyment. The advertisement is set to be aired across various media platforms to engage a wide audience.

Read the Full ThePrint Article at:
[ https://theprint.in/ani-press-releases/irresistible-malkist-cracker-biscuit-plays-the-moment-stealer-in-a-dramatic-and-humorous-new-campaign/2603592/ ]