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Sofitel launches on TikTok

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Pioneer of French luxury hospitality, Sofitel is redefining storytelling with Sofitel Encounters - an innovative video series that takes audiences through a unique blend of eleg
Sofitel, a luxury hotel brand under Accor, has launched its official TikTok account to engage with a younger audience and showcase its unique blend of French elegance and local culture. The move aims to leverage TikTok's vast user base, particularly among millennials and Gen Z, to enhance brand visibility and interaction through creative and engaging content. Sofitel plans to use the platform to share behind-the-scenes looks at its properties, highlight guest experiences, and feature collaborations with influencers and artists. This initiative reflects a broader trend among luxury brands to adapt to digital platforms where visual storytelling can captivate and connect with a global audience.

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