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Asia Work of the Month: April | LBBOnline

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Little Black Book, BBDO Beijing's ECD Lock Sin Chong celebrates Flipkart's earworm, OREO's out of this world idea, and Harbin Beer's clever competitive move
The article from LBBOnline highlights the standout creative works from Asia in April, featuring campaigns like "The World's Strongest Women" by Leo Burnett Mumbai for Lay's, which celebrated women's strength through a unique packaging initiative; "The Killer Pack" by FCB India for Maxx Flash, an innovative mosquito repellent solution; and "The Unfiltered History Tour" by Hakuhodo Singapore for The Intan, which offered an immersive experience into Singapore's history. Other notable mentions include "The Good Night Light" by Dentsu Inc. Tokyo for Panasonic, focusing on a light designed to improve sleep quality, and "The Unforgettable Lesson" by TBWA\Hakuhodo Tokyo for Shueisha, which used a novel approach to promote reading. These campaigns were recognized for their creativity, cultural relevance, and impactful messaging across various media platforms.

Read the Full lbbonline Article at:
[ https://www.lbbonline.com/news/asia-work-of-the-month-april ]