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Samay Raina's got 'latent' for roasting brands, and they are loving it

The article from Exchange4Media discusses Samay Raina, a popular Indian stand-up comedian known for his roasting style, who has gained significant attention from brands for his unique content. Brands like Zomato, Swiggy, and Netflix have engaged with Raina, leveraging his humor to enhance their marketing efforts. His approach involves roasting brands in a light-hearted manner, which not only entertains but also humanizes the brands, making them more relatable to the audience. This strategy has proven effective as it taps into the current trend of authenticity and humor in advertising, where brands are seen as more approachable when they can take a joke at their own expense. Raina's success in this niche has led to collaborations that benefit both his personal brand and the companies he works with, highlighting a shift towards more interactive and humorous brand-consumer relationships.

Read the Full Exchange 4 Media Article at:
[ https://www.exchange4media.com/marketing-news/samay-rainas-got-a-latent-for-roasting-brand-and-they-are-loving-it-139316.html ]