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The Year Creators Took Over

^{Published on 2024-12-11 15:51:31 - The New Yorker}
 

• The attention economy has dominated the Internet for more than a decade now, but never before have its protagonists felt so central to American life or had such direct access to the levers of power.

The article from *The New Yorker* titled "The Year Creators Took Over" discusses the significant shift in 2024 where content creators, rather than traditional media, dominated cultural production and consumption. It highlights how platforms like TikTok, YouTube, and Instagram have become the primary arenas for cultural expression, with creators leveraging these spaces to build massive followings and influence. The piece explores the democratization of content creation, where anyone with a smartphone can become a creator, leading to an explosion of diverse content. It also touches on the economic implications, with creators now earning substantial incomes through ads, sponsorships, and direct fan support, challenging traditional entertainment industry models. Additionally, the article reflects on the cultural impact, noting how creators have influenced everything from fashion trends to political discourse, and how this shift has both positive and negative consequences, including concerns over privacy, mental health, and the quality of content.

Read the Full The New Yorker Article at:
[ https://www.newyorker.com/culture/2024-in-review/the-year-creators-took-over ]

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