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The Psychology Of A Killer Pitch: How Humor Can Win Over Investors

The article "The Psychology Of A Killer Pitch: How Humor Can Win Over Investors" by Forbes Business Council discusses the strategic use of humor in business pitches to captivate and persuade investors. It explains that humor can break the ice, making the presenter appear more relatable and human, which helps in building trust and likability. The article delves into psychological theories like the Benign Violation Theory, which suggests that humor arises when something seems wrong or threatening but is simultaneously okay or safe, thus making the pitch memorable. It also highlights how humor can reduce stress, enhance creativity, and foster a positive atmosphere, potentially leading to more open and favorable investment decisions. However, the piece cautions that humor must be used judiciously, ensuring it aligns with the audience's sensibilities and the context of the pitch to avoid offending or distracting from the core message.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinesscouncil/2025/03/27/the-psychology-of-a-killer-pitch-how-humor-can-win-over-investors/ ]