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Boulevard Brewing Co. releases Kansas and Mizzou Athletics-themed drinks

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  Published in Humor and Quirks on Tuesday, October 28th 2025 at 12:34 GMT by KCTV News
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Boulevard Brewing Co. Unveils Kansas and Mizzou Athletics‑Themed Beers

In a spirited nod to the region’s college‑sports fervor, Boulevard Brewing Co., the Wichita‑based craft brewery, has introduced two limited‑edition beers that celebrate the Kansas State University Wildcats and the University of Missouri’s Tigers. The new releases, announced on Tuesday, are designed to tap into the passionate fan bases that thrive during the fall football season and beyond.

The Beers That Pack a Sports‑Themed Punch

Kansas – “Wildcat Wheat Ale” (4.0% ABV)
This bright, amber‑gold wheat ale is brewed with a blend of rye, wheat, and corn, giving it a smooth finish that pairs well with classic tail‑gating fare. The name and logo feature the iconic Kansas Wildcats mascot rendered in the school’s crimson and white, along with a stylized wheat stalk that hints at Boulevard’s craft heritage. The packaging, a slim 12‑ounce bottle, displays the Wildcats’ emblem on a backdrop of subtle wheat fields, celebrating both the university’s athletic spirit and the local agricultural roots of Kansas.

Mizzou – “Tiger‑Spiced Imperial IPA” (5.2% ABV)
An Imperial IPA that promises a bold, hoppy profile balanced by a warming spice blend, “Tiger‑Spiced Imperial IPA” carries the deep maroon and gold colors of the University of Missouri. The bottle art features the tiger’s face in an aggressive stance, framed by a stylized splash of the university’s colors. Critics who have sampled the first batch say the beer offers a caramel‑toffee finish that is offset by a crisp, slightly peppery finish—perfect for a late‑night post‑game pint.

Both beverages are slated for a 12‑month run, with production scheduled to ramp up at Boulevard’s main facility in Wichita and at their newer plant in the Wichita suburbs. Bottles will be available for purchase at local grocery chains, sports bars, and the brewery’s own taproom.

A Partnership Built on Community and Pride

The collaboration was born out of a shared love of community pride and the celebration of local culture. Boulevard’s president and chief brewer, John Thompson, said the partnership was a natural fit: “The Wildcats and Tigers represent more than just football. They’re a community that brings people together, and that’s exactly what we love to do with our beers.”

The university athletics departments are also enthusiastic participants. KSU’s Director of Athletics, Maria Alvarez, expressed excitement about the partnership, noting that “having a craft beer that celebrates our team will only add to the game‑day experience for our fans.” Likewise, Mizzou’s athletics communications director, Tom Jenkins, highlighted the synergy, “This collaboration allows us to connect with our fan base in a fresh, enjoyable way while supporting local craft brewing.”

While Boulevard remains the sole brewer, both universities are expected to play a role in distribution—through official university stores, alumni associations, and at official sporting events. Additionally, the brewery will host a series of “Fan‑Day” events in Wichita and Kansas City where the two beers will be sampled at university‑branded stands, giving fans an early taste before the official launch.

Distribution, Pricing, and Availability

Boulevard Brewing Co. will release both beers in 12‑ounce glass bottles and 750‑ml bottles for the home market, while larger six‑pack kits will be sold at the Wichita taproom and online through Boulevard’s website. The beers will be priced at $6.95 for a 12‑ounce bottle and $5.99 for the 750‑ml bottle, with special promotional prices during home‑game weekends.

Retail partners, including large grocery chains such as Safeway, Hy-Vee, and Target, will carry the drinks during the first three months. After that, Boulevard will gradually increase distribution to regional craft‑beer retailers, including Miller’s and Co. and Brewer’s Best. The brand will also tap into the burgeoning college‑beer market by collaborating with College Drafts, a national distributor known for curating campus‑specific craft beers.

Behind the Brew – A Look at the Production Process

The Kansas Wildcat Wheat Ale follows a modified classic wheat ale recipe that uses a higher proportion of rye to create a subtle spice note that mirrors the Wildcats’ energetic spirit. The beer’s fermentation takes place in a 100‑gal stainless‑steel tank that has been reconditioned for a more consistent temperature control, ensuring the delicate balance between malt sweetness and hop bitterness.

In contrast, the Tiger‑Spiced Imperial IPA leans heavily into Boulevard’s signature hop profile—using a blend of Centennial, Simcoe, and Amarillo hops for a balanced citrusy hop bite. The spice blend, a proprietary mix developed by Boulevard’s master brewer, incorporates a dash of ginger, coriander, and a hint of cayenne pepper, giving the beer a warm, spiced finish that is ideal for an evening of cheering. The IPA is fermented at a higher gravity, resulting in a fuller body and a higher alcohol content that delivers an unmistakable presence.

Community Impact and Future Plans

Boulevard Brewing Co. sees the venture as a stepping stone toward larger community projects. Thompson stated, “We’re thrilled to have the opportunity to bring our beers to fans of two of the most storied college programs in the country. It’s more than a marketing move; it’s about bringing people together over shared passions.” The brewery plans to donate a portion of the proceeds from the limited‑edition runs to local youth sports leagues, with an aim to fund new equipment and scholarships for underprivileged students in both the Wichita and Kansas City areas.

The partnership may also serve as a model for future collaborations. Boulevard’s marketing team is already in talks with other universities and local sports leagues about limited‑edition releases that tie in with significant events such as state championship games and professional sports season openings.

Takeaway

Boulevard Brewing Co.’s Kansas Wildcat Wheat Ale and Mizzou Tiger‑Spiced Imperial IPA capture more than just the flavors of their respective universities—they embody the pride, community, and camaraderie that come with college athletics. Whether you’re a die‑hard Wildcats fan, a proud Mizzou supporter, or simply a craft‑beer aficionado looking for a unique seasonal release, Boulevard’s newest offerings promise a taste of the game‑day spirit that you can enjoy long after the final whistle.

For more information on Boulevard Brewing Co., visit the brewery’s website at www.boulevardbrewing.com. To stay updated on the release schedule and upcoming fan events, follow the brand’s official social media channels or subscribe to the university athletics newsletters at kstatesports.com and mizzouathletics.com.