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Unhinged marketing how brands can get weird in their advertising
//humor-quirks.news-articles.net/content/2024/11 .. w-brands-can-get-weird-in-their-advertising.html
Published in Humor and Quirks on Tuesday, November 26th 2024 at 11:19 GMT by Phil Bruner🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
When an unhinged approach to marketing is baked into a brand's DNA, consistency builds a connection with its audiences. Consumers know what they're getting and it's usually something unexpected.
The article from Ad Age titled "Unhinged Marketing: How Brands Can Get Weird With Their Advertising" discusses the trend of brands adopting unconventional and quirky advertising strategies to stand out in a crowded marketplace. It highlights how companies like Duolingo, with its eccentric mascot Duo, and Ryanair, with its humorous social media presence, have successfully engaged audiences by embracing absurdity and humor. The piece argues that in an era where consumers are bombarded with ads, brands that dare to be different, even to the point of being "unhinged," can capture attention, foster brand loyalty, and create memorable experiences. This approach not only differentiates brands from competitors but also resonates with younger demographics who appreciate authenticity and entertainment in advertising. However, the article also cautions that this strategy requires a deep understanding of the brand's identity and audience to avoid alienating potential customers.
Read the Full Ad Age Article at [ https://adage.com/article/opinion/unhinged-marketing-how-brands-can-get-weird-their-advertising/2593646 ]
Read the Full Ad Age Article at [ https://adage.com/article/opinion/unhinged-marketing-how-brands-can-get-weird-their-advertising/2593646 ]