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Boulevard is joining the cannabis game with new THC-infused drink

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  Published in Humor and Quirks on Monday, October 20th 2025 at 19:41 GMT by KCTV News
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Boulevard Joins the Marijuana Game with New THC‑Infused Drink

Boulevard, a local beverage startup known for its craft sodas and sparkling waters, has announced the launch of its first THC‑infused drink, marking a bold step into the rapidly expanding legal cannabis market. The announcement, reported by KCTV5 on October 20, 2025, comes amid a growing trend of flavored, low‑dose cannabis beverages that promise a discreet and socially acceptable alternative to traditional smoking and vaping. The company says the new product will be available in several fruit‑based flavors, with a 10 mg THC dosage per serving, and will be sold at licensed retailers across the state.

A Fresh Take on Cannabis Consumption

The Boulevard THC drink is positioned as a “smooth, soda‑style” experience that blends familiar flavors with a measured dose of THC. According to the company’s spokesperson, the drink is “designed for the adult consumer who wants the benefits of THC without the high of a typical cannabis product.” Each bottle contains a precise 10 mg of THC, a dosage that KCTV5 notes is consistent with industry standards for casual, recreational use. The product is marketed under the brand name “Boulevard Breeze,” available in flavors such as Pineapple‑Mint, Berry‑Lemonade, and Peach‑Ginger. A full list of flavors and nutritional information will be posted on the company’s website in the coming weeks.

Local Legislation and Market Dynamics

Boulevard’s entry into the THC market comes at a time when the state has recently relaxed its cannabis retail regulations, allowing a broader range of flavored beverages. The article links to a recent legislative update from the state senate that clarified labeling requirements for THC drinks, requiring a clear dosage per bottle and a “no‑tobacco” disclaimer. In addition, KCTV5 cites a state‑wide survey showing that 57 % of adults are interested in trying flavored cannabis beverages, a 12 % increase from last year.

The company’s CEO, Alex Ramirez, explains that the decision was driven by consumer demand. “We’ve seen a surge in people looking for a discreet way to consume THC,” Ramirez said. “By creating a drink that tastes like a soda, we’re bridging the gap between traditional beverages and cannabis consumption.” Ramirez also highlighted the potential for “lowering barriers to entry for new users” by offering a familiar packaging format that is easy to purchase in a grocery setting.

Safety, Education, and Labeling

Safety is a key theme in the article, as the Boulevard product is packaged with full disclosure of THC content, recommended serving size, and a warning to keep it out of reach of children. The company is collaborating with local health authorities to distribute educational pamphlets at points of sale. In addition to dosage information, the labels include a list of ingredients, a carbon‑neutral certification for the packaging, and a QR code that leads to an interactive guide on responsible consumption. The KCTV5 article emphasizes that consumers can expect a “slow‑release” effect, typical of drinks that use a water‑based extraction of THC, rather than the rapid onset of vaping or smoking.

Industry Reactions

The beverage industry’s reaction to Boulevard’s move has been generally supportive. A local craft brewery owner, who wished to remain anonymous, said the product “fits nicely into the craft beverage ecosystem.” Meanwhile, a cannabis compliance attorney notes that “the company is on the right track by meeting the new labeling mandates,” though she cautions that “state regulators will be scrutinizing every detail to ensure that the dosage remains consistent.” KCTV5 also linked to an article from a regional business journal that profiles other startups venturing into the THC‑drink space, such as “Sippin’ High” and “Hemp Brewed.” Those pieces provide context for Boulevard’s competitive positioning, noting that while several companies are already producing low‑dose drinks, Boulevard’s brand recognition in the soda market may give it an advantage.

Pricing and Distribution

Boulevard plans to launch the drink on October 25, with a retail price of $3.99 per bottle, slightly higher than conventional sodas but in line with other THC beverages. The company will partner with both licensed cannabis dispensaries and a select group of health food stores. An upcoming press release, noted by the article, will detail the exact distribution partners and the anticipated timeline for a nationwide rollout. The company’s financial analyst, Jordan Lee, estimates that Boulevard could capture up to 8 % of the local THC beverage market within the first year, driven by strong brand recognition and a well‑executed marketing campaign.

Looking Ahead

Boulevard’s foray into the THC market is more than just a new product line; it signals a shift in how cannabis is being integrated into everyday consumer habits. By offering a beverage that is both familiar and compliant with state regulations, the company hopes to expand its customer base beyond traditional cannabis users. The KCTV5 article concludes with a reminder that while the product is legal in states with regulated cannabis markets, it remains illegal under federal law, and consumers are encouraged to stay informed about local rules and responsible usage.

With the product slated for a limited‑time launch, KCTV5 encourages viewers to visit Boulevard’s official website or local retailers to sample the new THC drink. The article provides a direct link to the company’s press release, where readers can find detailed FAQs, a look at the product’s ingredient sourcing, and a calendar of upcoming tasting events across the state.