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E*TRADE FINL CORP (NYSE:ET), Up By 5.33% ($1.26) After BUYINS.NET SqueezeTrigger Report Released on Friday, August 10th 2012 at

August 13, 2012 / M2 PRESSWIRE / BUYINS.NET, www.buyins.net , a leading provider of Regulation SHO compliance monitoring, short sale trading statistics and market integrity surveillance, released a report on Friday, August 10th 2012 at 07:16:00 PDT stating that E*TRADE FINL CORP (NYSE:ET) was expected to be Up After it crossed above its SqueezeTrigger Price of 23.62 on Friday, August 10th 2012. Click here to view the BUYINS.NET report: http://www.buyins.net/releases/?sym=et&id=300077

From August 2009 to July 2012, an aggregate amount of 5682654 shares of ET have been shorted for a total dollar value of $130701042. The ET SqueezeTrigger price of $23.62 is the volume weighted average price that all shorts are short in shares of ET. There is still approximately $53,633,888 of potential short covering in shares of ET.

SqueezeTrigger.com has built a massive database that collects, analyzes and publishes a proprietary SqueezeTrigger Price for each stock that has been shorted. The data has then been integrated into an automated trading platform which can be used to connect to a live online broker and automate your trading of short squeeze events. It is extremely powerful with lightening fast execution at a very low price. Both the trading software and SqueezeTrigger data feed are available at http://www.squeezetrigger.com .

E*TRADE FINL CORP (NYSE:ET) - E*TRADE Financial Corporation (E*TRADE), incorporated in 1982, is a global financial services company, offering a range of financial solutions to retail, corporate and institutional customers under the brand E*TRADE FINANCIAL. E*TRADE operates in two segments: retail and institutional. Retail customers are offered an integrated product set, including investing, trading, cash management and lending products. Institutional customers are offered access to a range of execution services through traditional sales traders and direct market access to exchanges. The Company's institutional segment includes market making activities, in which E*TRADE matches buyers and sellers of securities from both the retail segment and unrelated third parties, often trading principal positions in these securities. The Company's institutional segment also includes its balance sheet management functions. In addition, it provides corporate clients with employee stock plan administration and options management tools.

In November 2005, the Company acquired J.P. Morgan Invest, LLC (BrownCo) from J.P. Morgan Chase & Co. BrownCo is an online brokerage company with approximately 186,000 customers. In October 2005, E*TRADE acquired Harrisdirect, LLC (Harrisdirect), an online discount brokerage company. During the year ended December 31, 2005, the Company also acquired two wealth management companies, Kobren Insight Management Inc. (Kobren) and Howard Capital Management, Inc. (Howard Capital). During 2005, E*TRADE sold its Consumer Finance business; exited its institutional trading business, and decided to sell its professional agency business, executing a sale agreement in February 2006.

E*TRADE primarily provides services through its Website. It offers, either alone or with its partners, branded retail Websites in the United States, Canada, Denmark, Germany, France, Hong Kong, Iceland, Sweden and the United Kingdom. The Company also provides services over the phone through its network of customer service representatives, relationship managers and investment advisors. In addition, E*TRADE provides services in person through its E*TRADE FINANCIAL Centers. The Company has 16 centers, which are available to assist retail customers with product selection. The Company maintains E*TRADE FINANCIAL Centers in Arlington, Virginia; Menlo Park, California; Irvine, California; Chicago, Illinois; Rancho Cordova, California; Salt Lake City, Utah; Tampa, Florida; Charlotte, North Carolina; Jersey City, New Jersey; Pittsburgh, Pennsylvania, and Alpharetta, Georgia. The Company also maintains international offices in London, United Kingdom; Toronto, Canada; Stockholm, Sweden; Copenhagen, Denmark; Berlin, Germany; Paris, France; Tokyo, Japan, and Hong Kong.

Retail

E*TRADE's retail segment offers a suite of financial solutions to retail customers, including investing, trading, cash management and lending products. In addition, E*TRADE Complete offers tools to aid in the optimization of investing, cash management and lending products. E*TRADE Complete tools include the Cash Optimizer, Intelligent Investing Optimizer and the Intelligent Lending Optimizer. With the Cash Optimizer, customers can transfer funds to modify deposit balances to determine the optimal distribution of cash between accounts based on their personal preferences. Each customer's product selection and mix will depend on their own price, liquidity, convenience and risk tolerance preference. The Intelligent Investing Optimizer enables the development of an investment strategy for customers' uninvested cash that is engineered to match their specific goals, time horizon and risk tolerance. It suggests allocations for large cap, small cap, international investment, fixed income and cash. The Intelligent Lending Optimizer is a tool that provides customers the ability to model multiple lending scenarios to determine whether (and how) to lower their borrowing costs.

Retail investing and trading products and services include automated order placement and execution of market and limit equity, fut

The SqueezeTrigger database of approximately 1 billion short sale transactions goes back to January 1, 2005 and calculates the exact price at which the Total Short Interest is short in each stock. This data was never before available prior to January 1, 2005 because the Self Regulatory Organizations (primary exchanges) guarded it aggressively. After the SEC passed Regulation SHO, exchanges were forced to allow data processors like SqueezeTrigger.com to access the data. Total Short Interest is the number of shares shorted but not yet covered, and is different from total short volume. To access SqueezeTrigger Prices ahead of potential short squeezes beginning, visit http://www.squeezetrigger.com

About BUYINS.NET

BUYINS.NET, http://www.buyins.net, monitors trading in all US stocks in real time and maintains massive databases of short sale and naked short sale time and sales data, short squeeze SqueezeTrigger prices, market-maker price movements, shareholder data, statistical data on earnings, sector correlation, seasonality, hedge fund trading strategies, comparable valuations. Reports include:

REGULATORY & COMPLIANCE NEWS

Friction Factor -- market-maker surveillance system tracking market makers in all stocks to determine Price Friction and compliance with new "Fair Market-Making Requirements".

RegSHO Naked Shorts -- tracks EVERY failure to deliver in all US stocks and all Threshold Security Lists daily for which stocks have naked short positions.

INVESTMENTS & TRADING

SqueezeTrigger -- 28 billion cell database tracks EVERY short sale (not just total short interest) in all US stocks and calculates volume weighted price that a short squeeze will begin in each stock.

Earnings Edge -- predicts probability, price move and length of move before and after all US stock earnings reports.

Seasonality -- predicts probability, price move and length of move based on exact time of year for all US stocks.

Group Trader -- tracks sector rotation and stock correlation to its sector and predicts future moves in ALL sectors and industry groups.

Pattern Scan -- automates tracking of every technical pattern and predicts next move in stocks.

GATS -- tracks and quantifies known trading strategies.

DISCLAIMER:

BUYINS.NET is not a registered investment advisor and nothing contained in any materials should be construed as a recommendation to buy or sell any securities. [symbol] has not approved the statements made in this release. Please read our report and visit our web site, http://www.buyins.net, for complete risks and disclosures.

Contact: BUYINS.NET Thomas Ronk 800-715-9999 tom@buyins.net http://www.buyins.net