WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - July 17, 2012) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced a beta trial of Face-in-the-Hole, an innovative new photo sharing technology solution to generate revenue. The technology will allow marketers to use photo sharing by mobile phone users to build their brands, adding to Snipp's existing arsenal of successful marketing tools that are in use by organizations including Time Inc., ESPN and Conde Nast.

Using Face-in-the-Hole, marketers will invite users to take photos of themselves, friends or family and receive back uniquely designed images combining the user's photo with company branding. For example, a brand sponsoring a sporting event can take a received image and touch it up to dress the person in historic jerseys of the home team and then send it back, where it will be shared and forwarded repeatedly, building brand awareness. Images can be combined with various call-to-action such as social media integration, mobile coupon offers or loyalty program engagement, services Snipp provides commercially.

Mobile photo sharing is a soaring phenomenon, as evidenced by the popularity of consumer applications such as Instagram (now owned by Facebook), Lightbox, Picplz, Scan and Dailybooth, Face-in-the-Hole offers marketers increased control of the customer experience and most importantly dispenses with the need to download a mobile app. It works with virtually any contemporary phone, not just Android phones or iPhones.

Snipp is currently in conversations with potential customers about integrating its photo sharing solution into their advertising and social media campaigns.

Erik Hallstrom, CEO of Snipp noted: "The new photo sharing solution further demonstrates the differentiation of our offering and the flexibility of Snipp's technology. We have a solution that monetizes social media. It works seamlessly within our Snipp technology to enable our clients to create even stronger and socially engaging customer interactions across a variety of different touch-points. Plus it's fun to use and appeals especially to the younger generation!"

In honor of the recent Fourth of July celebration, Snipp has created a custom set of "Americana" themed images celebrating the American Independence Day. Mobile phone users can try it out by taking a photo of someone's face (or their own) using their mobile phone and send it by messaging (MMS) to 76477 (in the United States only). Users outside of the United States can email the photo to [ face@snipp.com ]. They will receive back their surprise Independence Day picture and can share with friends on Facebook and Twitter.

About Snipp Interactive Inc.

Snipp Interactive Inc. ([ www.snipp.com ]) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services across North America and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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