WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - July 17, 2012) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced a beta trial of Face-in-the-Hole, an innovative new photo sharing technology solution to generate revenue. The technology will allow marketers to use photo sharing by mobile phone users to build their brands, adding to Snipp's existing arsenal of successful marketing tools that are in use by organizations including Time Inc., ESPN and Conde Nast.

Using Face-in-the-Hole, marketers will invite users to take photos of themselves, friends or family and receive back uniquely designed images combining the user's photo with company branding. For example, a brand sponsoring a sporting event can take a received image and touch it up to dress the person in historic jerseys of the home team and then send it back, where it will be shared and forwarded repeatedly, building brand awareness. Images can be combined with various call-to-action such as social media integration, mobile coupon offers or loyalty program engagement, services Snipp provides commercially.

Mobile photo sharing is a soaring phenomenon, as evidenced by the popularity of consumer applications such as Instagram (now owned by Facebook), Lightbox, Picplz, Scan and Dailybooth, Face-in-the-Hole offers marketers increased control of the customer experience and most importantly dispenses with the need to download a mobile app. It works with virtually any contemporary phone, not just Android phones or iPhones.

Snipp is currently in conversations with potential customers about integrating its photo sharing solution into their advertising and social media campaigns.

Erik Hallstrom, CEO of Snipp noted: "The new photo sharing solution further demonstrates the differentiation of our offering and the flexibility of Snipp's technology. We have a solution that monetizes social media. It works seamlessly within our Snipp technology to enable our clients to create even stronger and socially engaging customer interactions across a variety of different touch-points. Plus it's fun to use and appeals especially to the younger generation!"

In honor of the recent Fourth of July celebration, Snipp has created a custom set of "Americana" themed images celebrating the American Independence Day. Mobile phone users can try it out by taking a photo of someone's face (or their own) using their mobile phone and send it by messaging (MMS) to 76477 (in the United States only). Users outside of the United States can email the photo to [ face@snipp.com ]. They will receive back their surprise Independence Day picture and can share with friends on Facebook and Twitter.

About Snipp Interactive Inc.

Snipp Interactive Inc. ([ www.snipp.com ]) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services across North America and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

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