VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 7, 2011) - Digital Shelf Space Corp. (TSX VENTURE:DSS)(OTCQX:DTSRF) (the "Company" or "DSS") is pleased to announce that its partner Georges St-Pierre ("GSP") will join them to open the market at Toronto Stock Exchange ("TSX") on December 8, 2011. DSS's innovative GSP RUSHFIT ([ www.gsprushfit.com ]) ultimate home workout DVD fitness series has become the #1 selling fitness DVD series of all time by a professional athlete in only its first year of distribution with in excess of 250,000 DVDs sold. The GSP RUSHFIT workout series stars the Montreal-based Mixed Martial Arts ("MMA"), World Welterweight Champion.

"It has been a fantastic first 12 months working with the team at Digital Shelf Space, it feels great to be able to help fans around the world improve their health and fitness with GSP RUSHFIT," said Georges St-Pierre. "I am honored to open the TSX with my partners at DSS, it is a once in a lifetime opportunity."

"We are thrilled to have partnered with GSP on the GSP RUSHFIT program, and are excited about the opportunity and the privilege of opening the TSX together," said Jeffrey Sharpe CEO and President for DSS. "We could not think of a better way to cap off our first anniversary as a public company as well as to celebrate the tremendous success we have had with our GSP RUSHFIT program in its first year of distribution."

GSP RUSHFIT was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP RUSHFIT combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is unlike any fitness program available. This program was carefully designed to give the most efficient and effective workout possible at home with minimal equipment. When consumers see how hard internationally respected athlete Georges St-Pierre pushes himself, working out alongside him will motivate and inspire consumers to push themselves harder, and achieve more than they ever thought possible. Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.

*UFC® is a registered trademark of ZUFFA, LLC. Digital Shelf Space Corp. is not affiliated in anyway with ZUFFA, LLC.

About Georges St-Pierre

Georges "Rush" St-Pierre (also referred to as "GSP") is a Canadian professional mixed martial artist and MMA world welterweight champion who holds black belts in both Kyokushin Karate and Brazilian Jiu Jitsu. He is managed by LB3i Sports and represented by CAA Sports, a division of Creative Artists Agency. For more information about GSP, visit [ http://www.gsprushfit.com ], [ http://www.gspofficial.com ], [ http://www.facebook.com/georgesstpierre ], or follow him at [ http://www.twitter.com/georgesstpierre ].

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit [ www.digitalshelfspace.com ] and to view our project with Georges St-Pierre, please visit [ www.gsprushfit.com ].

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward-Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about Digital Shelf Space's home entertainment content and online delivery technology; the sales record of GSP Rushfit; and anticipated results and benefits of consumer use of GSP Rushfit.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, our delivery platform; the accuracy of data provided to the Company supporting GSP Rushfit's sales record; and the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: the possibility that the rate of growth of the market for fitness media will slow; future sales of GSP Rushfit may decline substantially compared to sales to date; results from the use of GSP Rushfit may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions; limitations imposed by our financing abilities; unpredictability of the commercial success of our programming; difficulties in integrating technological changes; and other trends affecting the entertainment industry.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at [ www.sedar.com ]. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

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