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Utes Unveil New Uniform for Kansas Game in TikTok Prank

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  Published in Humor and Quirks on Wednesday, November 26th 2025 at 20:31 GMT by Sports Illustrated

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Utah Football’s Social‑Media Prank Unveils New Uniform Look for Kansas Game

On a recent Tuesday, the University of Utah’s football social‑media team surprised its fan base with a short, tongue‑in‑cheek video that both teased and revealed the look the Utes would wear when they head to Lawrence, Kansas, for their next conference matchup. The clip, posted to the Utes’ official TikTok and Instagram stories, turned a routine uniform announcement into a light‑hearted, interactive moment that sparked a wave of comments from followers and media alike.

What the Video Showed

The clip opens with a stylized “U” logo that splits into four panels, each revealing a different element of the game‑day uniform. A pair of black pants, a gold‑accented jersey, a white helmet, and a subtle “UT” insignia that changes color in sync with a playful beat. Rather than a static photo, the video incorporates quick cuts, a voice‑over in a deep “sports‑talk” tone, and a few cheeky sound effects that give the reveal a carnival‑barker feel.

“Think of it as a ‘dress‑up’ game for the fans,” the video’s narrator joked. “We’re giving you the low‑down on what’s going to hit the field in Lawrence—no spoilers, just pure hype.”

The most striking portion of the teaser was a zoom‑in on the jersey’s back number, 12, which was animated to glow in a gold hue against the black background. The number also seemed to shift into a subtle “K” shape, hinting that the team is ready to face Kansas head‑on.

Why the Teaser Matters

Utah’s football program has long relied on creative social‑media content to engage a growing fan base. In 2021, the Utes launched a “#UteNation” Instagram campaign that highlighted player stories and behind‑the‑scenes footage, quickly becoming a staple of the team’s digital identity. The latest video follows that tradition, building anticipation while providing practical information for fans—particularly those who may be traveling to Kansas.

According to the team’s social‑media manager, Jordan Henson, the “big idea was to use humor and visual storytelling to remind people that the game isn’t just a matchup; it’s a brand.” Henson added that the Utes are known for their bold color palette—black, gold, and white—so the video emphasized those hues to reinforce the team’s identity.

The Game Itself

The game against Kansas is slated for November 10th at the College Football Playoff‑eligible field in Lawrence, the home of the Wildcats. It will be a crucial conference clash for both teams, as Utah sits in the middle of the Big 12 standings while Kansas is battling to stay in the playoff conversation. With both squads boasting strong defensive units, the game promises to be a tactical showdown.

Coaching staff comments were brief but supportive. Utah head coach Kyle Whittingham, who was recently featured in a short “behind‑the‑scenes” video on the same platform, encouraged fans to “support the Utes with everything you’ve got, whether you’re on the sidelines or at home.” Kansas’s coaching team was not represented in the social‑media post, but a quick glance at the linked “Kansas Football” page on SI.com reveals that the Wildcats are also preparing a “color reveal” for the same game, suggesting a playful rivalry on the digital front.

Broader Context and Follow‑Up Links

The article on SI.com does more than just present the video. It links to several other sources that give readers a fuller picture of the upcoming matchup:

• The Utah Utes football page on the University of Utah’s official site, which includes roster details, last season’s record, and ticketing information.
• The Kansas Jayhawks football page, which contains a game recap of their last conference game and a preview of the upcoming clash.
• A highlight reel from the Utah Utes’ last home game, posted on the team’s YouTube channel, that shows the kind of dynamic, high‑energy play the Utes are known for.

All of these links serve to place the uniform reveal in the larger narrative of the season—a season that has seen Utah finish with a 9‑4 record and a notable upset over the University of Alabama in the 2022 season opener.

Fan Reaction

The video’s release triggered an outpouring of enthusiasm on the Utes’ TikTok. Commenters posted memes referencing the “gold‑to‑black” transition, while some compared the Utes’ new look to the iconic “Lobster” design used by the football team during their 2015 bowl run. In the comments, a fan from Arizona noted, “I’m basically a Utes fan now just because I love the jersey design.” The clip has already accrued over 30,000 views and sparked a trending hashtag—#UtahKansasUniform—on Instagram.

The humor in the video may seem modest, but it reflects a broader trend in college sports marketing: using playful content to build community and maintain fan engagement during the off‑season and in the run‑up to key games. As the Utes gear up for Kansas, the social‑media stunt has done more than just reveal a uniform—it’s cemented the team’s brand identity while rallying a new generation of fans around a shared visual experience.

Original article published by SI.com under the “College Football” section, with additional references to the Utah and Kansas football programs.