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New York Times partners with Amazon for first AI licensing deal

The New York Times and Amazon have entered into a significant agreement to utilize artificial intelligence (AI) in enhancing the reader experience on The Times' platforms. This collaboration, announced on April 18, 2023, involves Amazon's AI technology being integrated into The Times' digital products to offer personalized content recommendations and improve user engagement. The partnership aims to leverage AI to tailor news consumption, making it more relevant and engaging for individual readers. This move is part of a broader trend in the media industry to harness AI to better understand and serve audience preferences.

Read the Full Reuters Article at:
[ https://www.aol.com/news/york-times-amazon-sign-ai-131544665.html ]


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