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Apple may be behind in AI, but it leads the industry in cringe

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The dad jokes and showing off made this year's WWDC keynote hard to watch.
The article from Macworld discusses Apple's approach to artificial intelligence (AI) and its marketing, highlighting a perceived lag in AI development compared to competitors like Google and Amazon. Despite this, Apple is noted for its unique and often humorous marketing strategies, exemplified by the introduction of the "Genie" in macOS, which was a playful take on AI. The article critiques Apple's AI efforts, such as Siri, suggesting they are behind the curve, yet praises Apple's ability to create engaging and memorable marketing moments, like the cringeworthy yet iconic "I'm a Mac, I'm a PC" ads. The piece concludes that while Apple may not lead in AI technology, it certainly leads in creating marketing that can be described as "cringe" but effective in capturing attention.

Read the Full Macworld Article at:
[ https://www.macworld.com/article/2810793/apple-may-be-behind-in-ai-but-it-leads-the-industry-in-cringe.html ]