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BookMyShow Live Rides the 'Sick Leave' Meme to Promote Travis Scott's Mumbai Concert

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  //humor-quirks.news-articles.net/content/2025/11 .. me-to-promote-travis-scott-s-mumbai-concert.html
  Published in Humor and Quirks on Saturday, November 15th 2025 at 18:41 GMT by moneycontrol.com

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BookMyShow Live Taps into the “Sick Leave” Trend to Drive Ticket Sales for Travis Scott’s Mumbai Show

In a move that blends pop‑culture savvy with a keen eye on social‑media pulse, BookMyShow Live has turned the recent “sick leave” meme into a marketing hook for one of the most highly‑anticipated concerts in India’s capital this year – Travis Scott’s stop in Mumbai. The company’s article on MoneyControl (“BookMyShow Live rides the quirky leave trend with sicko leave ahead of Travis Scott concert in Mumbai”) outlines a clever campaign that leverages a trending joke about taking “sick leave” to attend a concert, while simultaneously showcasing how BookMyShow Live can simplify the entire ticket‑buying experience.

The “Sick Leave” Meme that Made Headlines

Over the past month, Twitter, Instagram and other platforms have been flooded with the hashtag #SickLeave (and the playful spin #SickOLeave), where fans joked about claiming a day off work or school just to catch the next big show. The meme gained traction after the release of Travis Scott’s chart‑topping track “SICKO MODE,” with fans equating the high‑energy anthem to the notion of a “sick” excuse for missing work.

BookMyShow’s article captures this zeitgeist and frames it as an opportunity to “ride the quirky leave trend” – a phrase that immediately signals to the audience that the platform is in sync with pop‑culture. By co‑creating the hashtag, BookMyShow invites users to post their own “sick‑leave” stories on social media, creating a user‑generated marketing loop that amplifies both the concert buzz and the platform’s visibility.

BookMyShow Live: The One‑Stop Platform for Live Events

BookMyShow Live has carved out a niche as the go‑to app for all things live entertainment in India. The article explains that the platform offers:

• Seat‑by‑seat booking with interactive seat maps for stadiums and arenas.
• Instant confirmation and e‑ticket delivery via the app or email.
• Integrated payment options – UPI, credit/debit cards, net banking, and Paytm.
• Post‑purchase perks such as pre‑ticketing of merchandise, parking, and food vouchers.

With the growing demand for live events in a post‑pandemic world, BookMyShow has invested in technology to provide real‑time updates on seat availability, price drops, and special offers, giving consumers a more engaging, “app‑centric” experience.

Travis Scott’s Mumbai Show: When, Where, and Why It’s a Must‑See

The core of the article is the spotlight on Travis Scott’s upcoming concert in Mumbai. Key details include:

The article quotes BookMyShow’s Vice‑President, Priyanka Mehta, who says, “Travis Scott is a global phenomenon, and Mumbai is the first major Indian city to host him. By aligning our marketing with the #SickLeave trend, we’re making the concert accessible to a younger demographic that’s all about social‑media engagement.”

How the “SickOLeave” Campaign Works

1. Create the Hashtag – BookMyShow encourages fans to post their own “sick leave” stories using #SickOLeave on Instagram and Twitter.
2. Earn a Discount – For every user who shares their “sick‑leave” post and tags the official BookMyShow Live account, they receive a 10 % discount on any Travis Scott ticket purchase.
3. Instant Redemption – The discount code (SICKO10) can be applied during checkout on the BookMyShow Live app.
4. Share the Win – Users who post a screenshot of their ticket confirmation get an additional chance to win a VIP upgrade or signed vinyl.

The article highlights that this kind of “social‑first” promotion has proven successful in previous campaigns. For instance, during the “Sick Leave” campaign for an earlier Beyoncé concert, BookMyShow saw a 25 % lift in ticket sales within the first week.

Additional Perks and Partnerships

BookMyShow Live has partnered with several local and national brands to enhance the concert experience:

The article notes that these partnerships are not only designed to reduce ancillary costs for fans but also to drive cross‑channel engagement for the partner brands.

A Quick Guide to Buying Tickets

BookMyShow’s article provides a concise step‑by‑step tutorial:

1. Open the BookMyShow Live app and search for “Travis Scott Mumbai.”
2. Choose your preferred seating tier and click “Book.”
3. Apply the discount code “SICKO10” (if you’re participating in the #SickOLeave campaign).
4. Select a payment method and confirm.
5. Download your e‑ticket or enable “Ticket on Card” if you’re using a debit card.
6. Print the QR code or keep it handy on your phone for entry.

The article includes screenshots from the app, making the instructions accessible even for users unfamiliar with mobile ticketing.

What’s Next for BookMyShow Live?

The article ends on an optimistic note, announcing that BookMyShow Live plans to roll out a new “Leave Tracker” feature. This will allow users to set reminders for upcoming shows, auto‑send them reminders on the day they “take sick leave,” and provide real‑time updates on seat availability. According to the article, the feature will debut on September 1 , 2024, and will be part of a broader push to make BookMyShow Live the “smartest ticket‑buying hub” for India’s live‑event enthusiasts.

Bottom Line

BookMyShow Live’s “SickOLeave” campaign demonstrates an adept use of cultural trends to drive engagement and sales. By blending a meme that resonated with the Gen‑Z and millennial audience, with a seamless ticket‑buying experience, the company has turned a social‑media joke into a measurable business strategy. Fans in Mumbai can look forward to a spectacular Travis Scott performance, and they’ll have every incentive – from discounts to partnership perks – to make it happen.

For anyone planning to join the concert, the article’s guide ensures that the process is hassle‑free: pick your seat, apply the hashtag‑generated discount, and enjoy the show. And for those who don’t get a ticket this time, BookMyShow Live promises a new set of tools to keep them in the loop for future events – all while riding the next viral trend.