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Apple's Subtle Push To Sell You A New MacBook Pro

How do you sell a laptop like the MacBook Pro to consumers? When even the MacBook Air is more than capable, Apple has to lean into the mystique of the Mac.
The article from Forbes, written by Ewan Spence on April 13, 2025, discusses the latest developments in Apple's MacBook lineup, focusing on the new MacBook Pro models equipped with the M4 Max and M4 Ultra chips. These chips are highlighted for their significant performance improvements and enhanced energy efficiency, catering to professionals and power users. Additionally, the article touches on the updates to the MacBook Air, which now also features the new Apple Silicon, promising better performance and battery life. The piece also speculates on the future of Apple's laptop strategy, suggesting that these advancements could solidify Apple's position in the competitive laptop market.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/ewanspence/2025/04/13/apple-macbook-pro-m4-max-ultra-macbook-air-apple-silicon-new-macbook/ ]