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TWICE Reflects On 10 Years With New Album And New Era

In the Forbes article titled "Twice Reflects On 10 Years With New Album And New Era," published on July 11, 2025, author Laura Sirikul provides an in-depth look at the globally renowned K-pop girl group Twice as they celebrate their 10th anniversary. The piece explores the group's journey over the past decade, their evolution as artists, and their latest endeavors, including the release of a new album that marks the beginning of a new chapter in their illustrious career. Through interviews and reflections, the article captures Twice's growth, their bond with fans (known as ONCE), and their aspirations for the future, while also highlighting their impact on the global music scene.

Twice, formed by JYP Entertainment in 2015 through the reality survival show *Sixteen*, consists of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Over the past ten years, they have risen to become one of the most successful and influential K-pop acts, known for their catchy songs, vibrant energy, and strong connection with their fanbase. The Forbes article emphasizes how the group has navigated the challenges of the highly competitive K-pop industry, evolving from their debut with the hit single "Like Ooh-Ahh" to becoming global ambassadors of the genre. Their discography, filled with chart-topping tracks like "Cheer Up," "TT," "Feel Special," and "Fancy," showcases their versatility and ability to reinvent themselves with each comeback.

As Twice marks their 10th anniversary, the article delves into their reflections on this significant milestone. The members express gratitude for their journey, acknowledging the hard work, dedication, and support from fans that have propelled them to where they are today. Leader Jihyo, often seen as the group's backbone, shares how the past decade has been a transformative experience, not just professionally but also personally. She highlights the importance of their unity as a group, noting that their bond has been a key factor in overcoming obstacles, including intense schedules, public scrutiny, and the pressures of maintaining relevance in a fast-paced industry. Other members, like Nayeon and Sana, reflect on memorable moments with fans, emphasizing how ONCE's unwavering support has been a source of strength and motivation.

The centerpiece of the article is the announcement of Twice's new album, which serves as both a celebration of their 10-year legacy and a bold step into a new era. While specific details about the album's title or tracklist are not fully disclosed in the piece, Sirikul notes that the project is described by the group as a reflection of their growth and a gift to their fans. The album is said to blend Twice's signature bright and energetic sound with more mature and introspective themes, showcasing their artistic evolution. Momo, known for her exceptional dance skills, hints at innovative choreography that will accompany the new tracks, while Chaeyoung, one of the group's rappers and a key creative force, mentions her involvement in the songwriting process, aiming to convey messages of resilience and gratitude.

This new era for Twice, as described in the article, is not just about musical innovation but also about redefining their identity as artists who have matured alongside their audience. The members discuss their desire to explore new genres and concepts while staying true to the essence of Twice—a group that radiates positivity and relatability. Tzuyu, the youngest member, shares her excitement about connecting with fans on a deeper level through this album, while Dahyun expresses hope that their music will continue to inspire and bring joy to listeners worldwide. The article underscores how this release is a testament to Twice's commitment to pushing boundaries and remaining relevant in an ever-changing industry.

Beyond the album, the Forbes piece touches on Twice's broader impact on the global music landscape. Over the past decade, they have played a pivotal role in the globalization of K-pop, breaking language barriers and cultural boundaries with their infectious music and charismatic performances. The group has achieved numerous milestones, including being the first K-pop girl group to hold a stadium tour in North America and consistently topping charts like the Billboard 200 with their releases. Sirikul highlights how Twice has paved the way for other K-pop acts, particularly girl groups, to gain international recognition, contributing to the genre's mainstream success.

The article also addresses the group's relationship with their fans, ONCE, who have been an integral part of their journey. Twice's members express heartfelt appreciation for the fandom's loyalty, crediting them for their achievements. Special fan events, online interactions, and anniversary celebrations are mentioned as ways the group plans to give back to their supporters during this milestone year. Jeongyeon, who has taken breaks in the past for health reasons, shares how the encouragement from fans helped her through difficult times, reinforcing the deep emotional connection between Twice and ONCE.

Looking ahead, the Forbes article paints a picture of a group that, despite a decade of success, remains hungry for growth and new challenges. The members discuss their individual aspirations, such as pursuing solo projects, acting, and other creative ventures, while reaffirming their commitment to Twice as a collective. Mina, known for her quiet yet impactful presence, speaks about finding balance between personal growth and group activities, while Jihyo emphasizes the importance of continuing to evolve as a team. The group also hints at potential world tours and collaborations that could further expand their reach in the coming years.

In terms of their legacy, Twice is portrayed as a group that has not only achieved commercial success but also inspired countless individuals with their music and perseverance. Sirikul notes that their story is one of resilience, teamwork, and authenticity—qualities that have endeared them to millions around the world. The article suggests that as Twice embarks on this new era, they are poised to continue shaping the future of K-pop, setting an example for aspiring artists and proving that longevity in the industry is possible with passion and dedication.

In conclusion, Laura Sirikul's Forbes article offers a comprehensive and celebratory overview of Twice's 10-year journey, their upcoming album, and their vision for the future. It captures the essence of a group that has grown from rookies to global icons while maintaining their humility and connection with fans. As Twice steps into a new chapter, the piece leaves readers with a sense of anticipation for what lies ahead, affirming that the group's influence and creativity show no signs of waning. This detailed reflection on their past, present, and future serves as a tribute to Twice's enduring impact on the music industry and their unbreakable bond with ONCE. (Word count: 1,050)

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/laurasirikul/2025/07/11/twice-reflects-on-10-years-with-new-album-and-new-era/ ]