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The Story Of Superplastic's Characters, Collectibles And Their Future

  Copy link into your clipboard //humor-quirks.news-articles.net/content/2025/01 .. -s-characters-collectibles-and-their-future.html
  Print publication without navigation Published in Humor and Quirks on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Superplastic is a brand that has taken the world by storm with its unique characters, collectible toys, Area 15 exhibition and store and innovative television deal.
The article from Forbes, published on January 31, 2025, by Eric Fuller, discusses the rise of Superplastic, a company known for its unique blend of art, fashion, and entertainment through its creation of collectible vinyl figures and digital characters. Superplastic, founded by Paul Budnitz, has carved a niche in the market by combining high-quality physical collectibles with digital experiences, including virtual concerts and social media interactions for their characters like Janky and Guggimon. The piece explores how Superplastic has expanded its universe through collaborations with high-profile artists and brands, enhancing its appeal in both the physical and digital realms. It also touches on the company's strategic moves into NFTs and virtual reality, aiming to redefine fan engagement and the future of character-based entertainment. The narrative highlights Superplastic's innovative approach to storytelling and fan interaction, positioning it as a leader in the evolving landscape of pop culture and digital media.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/ericfuller/2025/01/31/the-story-of-superplastics-characters-collectibles-and-their-future/ ]