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The Story Of Superplastic's Characters, Collectibles And Their Future

The article from Forbes, published on January 31, 2025, by Eric Fuller, discusses the rise of Superplastic, a company known for its unique blend of art, fashion, and entertainment through its creation of collectible vinyl figures and digital characters. Superplastic, founded by Paul Budnitz, has carved a niche in the market by combining high-quality physical collectibles with digital experiences, including virtual concerts and social media interactions for their characters like Janky and Guggimon. The piece explores how Superplastic has expanded its universe through collaborations with high-profile artists and brands, enhancing its appeal in both the physical and digital realms. It also touches on the company's strategic moves into NFTs and virtual reality, aiming to redefine fan engagement and the future of character-based entertainment. The narrative highlights Superplastic's innovative approach to storytelling and fan interaction, positioning it as a leader in the evolving landscape of pop culture and digital media.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/ericfuller/2025/01/31/the-story-of-superplastics-characters-collectibles-and-their-future/ ]