A Brewtiful Partnership: Boulevard Brewing and Mizzou Athletics Raise a Glass to Continued Collaboration

Published in Humor and Quirks on Thursday, August 21st 2025 at 1:26 GMT by WDAF
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For years, the aroma of hops and malt has mingled with the roar of the crowd at University of Missouri (Mizzou) sporting events. That familiar scent comes courtesy of Boulevard Brewing Company, Kansas City’s beloved craft brewery, and their longstanding partnership with Mizzou Athletics. Recently, that relationship solidified even further with a renewed multi-year agreement, promising continued refreshment for Tigers fans and bolstering both institutions' reputations within the Midwest.

The initial collaboration began in 2016, marking Boulevard as the exclusive Missouri beer provider for Mizzou’s athletic program. Since then, it has evolved into a deeply integrated relationship that extends beyond simply providing beverages. The renewed agreement, announced earlier this year, reinforces this commitment and expands upon previous initiatives.

At its core, the partnership provides Mizzou fans access to Boulevard's diverse portfolio of beers at all sporting events held at Faurot Field (football), Hearne Center (basketball), Drake Stadium (track & field), and other venues across campus. This includes flagship brews like Unfiltered Wheat, Pale Ale, and 473 Series, alongside seasonal offerings and limited-edition releases designed specifically for Mizzou game days. The availability of Boulevard beers contributes significantly to the overall fan experience, creating a festive atmosphere that enhances enjoyment of the games.

However, the relationship goes far beyond just beer sales. A key element of the partnership involves community engagement and support for student initiatives. Boulevard actively participates in Mizzou’s “Tiger Twelve” program, which connects corporate partners with student organizations to provide mentorship, networking opportunities, and financial assistance. This allows students to gain valuable real-world experience while fostering a strong connection between the university and local businesses.

Furthermore, Boulevard has been involved in various fundraising efforts for Mizzou Athletics, contributing to scholarships and supporting specific athletic programs. The brewery's presence at events also provides branding opportunities for both organizations, increasing visibility and strengthening their respective brands within the region. This mutually beneficial arrangement allows Boulevard to connect with a passionate fanbase while showcasing its commitment to the Missouri community.

The renewed agreement signifies more than just continued beer availability; it represents a shared vision of supporting Mizzou Athletics and fostering a vibrant campus environment. The extended term demonstrates both organizations’ confidence in the partnership's success and their dedication to building upon the foundation established over the past several years.

“We are thrilled to continue our partnership with Boulevard Brewing,” stated Derek Donovan, Chief Revenue Officer for Mizzou Athletics, in an official press release. “Their commitment to supporting our student-athletes and providing a great fan experience is invaluable. We look forward to many more successful seasons together.”

Boulevard’s perspective echoes this sentiment. "Mizzou has been a fantastic partner since day one," said Doug Widener, Boulevard's VP of Marketing. "We love being part of the Tiger family and are excited about what we can accomplish together in the years to come."

The partnership also highlights the growing trend of craft breweries aligning with collegiate athletic programs. As consumer preferences shift towards more premium and locally sourced products, universities are increasingly seeking partnerships that resonate with their fan base and offer a unique experience. Boulevard’s commitment to quality brewing and its strong regional presence make it an ideal partner for Mizzou, creating a synergy that benefits both organizations and the wider community.

Looking ahead, fans can anticipate continued innovation within the partnership. This could include exclusive beer releases tied to specific game themes or milestones, expanded opportunities for student engagement, and further integration of Boulevard’s brand into the overall Mizzou Athletics experience. The renewed agreement sets the stage for an even more robust and rewarding collaboration, ensuring that the cheers from Faurot Field will continue to be accompanied by the satisfying clink of a cold Boulevard beer.

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A Brewtiful Partnership: Boulevard Brewing and Mizzou Athletics Raise a Glass to Continued Collaboration