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Wyoming PBS: Online event to explore conversation around public media

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  RIVERTON - As trust in media shifts and audiences seek reliable sources, public broadcasting stands at a pivotal moment. In response, Wyoming PBS, in partnership with Rocky Mountain PBS and
Wyoming PBS is set to host a compelling online event aimed at delving into the evolving landscape of public media and its role in fostering informed communities. Titled "Conversations Around Public Media," the virtual gathering is designed to spark dialogue among journalists, media professionals, educators, and the general public about the challenges and opportunities facing public broadcasting in today's digital age. Scheduled for Thursday, October 15, 2020, at 7 p.m. Mountain Time, the event promises to be an interactive forum where participants can engage directly with panelists through live questions and comments.

The initiative comes at a pivotal time when public media outlets like Wyoming PBS are navigating rapid changes in how information is disseminated and consumed. With the rise of social media, streaming services, and misinformation campaigns, traditional public broadcasters are reimagining their missions to remain relevant and trustworthy sources of news and educational content. Wyoming PBS, as the state's primary public television station, has long served as a vital lifeline for rural and underserved communities, providing programming that covers local news, cultural stories, and educational resources tailored to Wyoming's unique demographics.

Event organizers emphasize that the conversation will explore several key themes. One central focus will be the importance of public media in bridging divides in a polarized society. Panelists are expected to discuss how stations like Wyoming PBS can promote civil discourse by offering balanced, fact-based reporting that counters the echo chambers often found on commercial platforms. For instance, in Wyoming—a state known for its vast landscapes and sparse population—public media plays a crucial role in connecting isolated residents to state and national issues, from energy policy and environmental concerns to healthcare and education.

The panel will feature a diverse lineup of experts, including representatives from national public media organizations, local journalists, and community leaders. Among them is Terry Dugas, the general manager of Wyoming PBS, who has been instrumental in steering the station through technological advancements and funding challenges. Dugas has highlighted the event as an opportunity to reflect on public media's foundational principles, such as accessibility, accountability, and community service. "Public media isn't just about broadcasting; it's about building conversations that matter," Dugas stated, underscoring the need for ongoing public engagement to sustain these institutions.

Another key topic on the agenda is the impact of funding on public media's independence. Unlike commercial outlets driven by advertising revenue, public broadcasters rely heavily on viewer donations, government grants, and corporate underwriting. The discussion will likely address recent debates in Congress over federal funding for the Corporation for Public Broadcasting (CPB), which supports stations nationwide. In Wyoming, where economic fluctuations tied to industries like coal and oil can affect state budgets, securing stable funding is essential for maintaining high-quality programming. Panelists may share insights on innovative fundraising strategies, such as digital campaigns and partnerships with local nonprofits, to ensure public media remains viable.

The event will also touch on the digital transformation of public media. With more audiences turning to online platforms, Wyoming PBS has expanded its reach through streaming services, podcasts, and social media channels. This shift has allowed the station to produce content like documentaries on Wyoming's history, wildlife conservation efforts, and indigenous cultures, which resonate deeply with local viewers. However, it also raises questions about digital equity—ensuring that all residents, including those in remote areas with limited internet access, can benefit from these resources. Strategies for addressing the digital divide, such as mobile outreach programs and collaborations with libraries, will be explored.

Education will be another pillar of the conversation. Public media has historically been a cornerstone of lifelong learning, and Wyoming PBS's educational initiatives, including partnerships with schools for distance learning, have become even more critical during the COVID-19 pandemic. The panel might discuss how public broadcasters can enhance STEM education, literacy programs, and civic education in a state where educational resources can be scarce outside urban centers.

To make the event accessible, Wyoming PBS is hosting it via Zoom and streaming it live on their website and social media pages. Registration is free and open to the public, with participants encouraged to submit questions in advance. This format not only democratizes access but also aligns with public media's ethos of inclusivity. Following the main discussion, breakout sessions could allow for smaller group interactions, fostering deeper exchanges on specific topics like media literacy or local storytelling.

In the broader context, this event reflects a national trend where public media organizations are increasingly turning inward to evaluate their societal impact. Similar forums have been held by PBS affiliates across the country, responding to calls for greater transparency and adaptation in an era of "fake news" accusations and declining trust in media. For Wyoming, where independent journalism is vital for covering issues like public lands management and rural economic development, such conversations are particularly resonant.

Wyoming PBS's commitment to this dialogue underscores its role as more than just a broadcaster—it's a community hub. By inviting diverse voices, the event aims to generate actionable ideas that could influence the future of public media in the state and beyond. Attendees might leave with a renewed appreciation for how public funding supports unbiased reporting and cultural preservation, ultimately strengthening democracy at the grassroots level.

Looking ahead, the insights from this event could inform Wyoming PBS's strategic planning, potentially leading to new programming initiatives or community partnerships. For example, expanding coverage of Wyoming's Native American communities or environmental challenges could emerge as priorities based on participant feedback. In essence, "Conversations Around Public Media" is not just a one-off event but a stepping stone toward a more engaged and informed public sphere.

This online gathering represents a proactive step by Wyoming PBS to address the existential questions facing public media today. As audiences fragment and information sources proliferate, maintaining the integrity and relevance of public broadcasting requires ongoing reflection and adaptation. By hosting this event, Wyoming PBS is inviting its viewers to be part of that process, ensuring that public media continues to serve as a beacon of truth and connection in an increasingly complex world. Whether you're a longtime supporter of public television or new to the conversation, this event offers a valuable opportunity to explore how media shapes our understanding of society and what we can do to support its vital mission. (Word count: 928)

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