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Netflix, WWE bank on India's love for drama to fuel growth


Published on 2025-03-27 03:24:20 - Moneycontrol
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  • Through WWE content, Netflix is looking to expand its base in India, a market that is becoming increasingly important for its growth

The article from Moneycontrol discusses how Netflix and WWE are leveraging India's passion for drama to expand their market presence. Netflix has seen significant growth in India, with a notable increase in subscribers and engagement, particularly through its investment in local content like the series "Class," which has resonated well with Indian audiences. Meanwhile, WWE is capitalizing on its existing fanbase in India by planning live events and enhancing its content offerings through partnerships with local media companies. Both companies are focusing on understanding and catering to the cultural nuances of Indian viewers, aiming to tap into the country's vast entertainment market by providing content that aligns with local tastes for drama, storytelling, and larger-than-life characters. This strategic focus on localization and cultural relevance is seen as key to their growth strategy in one of the world's fastest-growing economies.

Read the Full Moneycontrol Article at:
[ https://www.moneycontrol.com/news/business/netflix-wwe-bank-on-indias-love-for-drama-to-fuel-growth-12977411.html ]