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Duke Says "White Lotus" Used 'Brand Without Permission,' and Went 'Too Far' Putting Jason Isaacs' Character in a Duke T-Shirt


Published on 2025-03-27 16:44:57 - People
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  • A university spokesperson says the HBO series "does not reflect our values or who we are" Warning: This post contains spoilers from season 3, episode 6 of The White Lotus. Duke University is not happy with its association with one of the most controversial characters in The White Lotus this season - even if the relationship is fictitious.

Duke University has expressed its disapproval over the use of its brand in the HBO series "The White Lotus" without obtaining prior permission. Specifically, the university took issue with a scene where actor Jason Isaacs, who plays a character named Mike White, wears a Duke T-shirt. According to Duke, the portrayal of the character wearing their branded clothing was inappropriate and went "too far." The university's statement highlighted their concern about the negative implications of associating their brand with the character's actions and behaviors in the show. This situation underscores the complexities of brand management and the unintended consequences of product placement in media.

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[ https://www.msn.com/en-us/entertainment/celebrities/duke-says-white-lotus-used-brand-without-permission-and-went-too-far-putting-jason-isaacs-character-in-a-duke-t-shirt/ar-AA1BMZZk ]