The proliferation of scarily realistic deepfakes is one of the more pernicious byproducts of the rise of AI, and falling victim to scams based on these
The article from MSN discusses GetReal, a company that claims to have developed a solution to combat AI-generated deepfakes. With $18 million in funding and an impressive client list, GetReal has introduced technology aimed at detecting and preventing the spread of deepfakes. The company's approach involves advanced AI algorithms to identify manipulated media, offering tools for both detection and authentication of digital content. This initiative comes at a time when deepfakes are becoming increasingly sophisticated and pose significant risks to misinformation, privacy, and security. GetReal's technology not only seeks to verify the authenticity of videos and images but also aims to provide a framework for content creators to prove the originality of their work, thereby fostering trust in digital media.
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