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How Biotique is using technology to deliver personalised beauty care to consumers


Published on 2025-01-22 11:42:41 - cnbctv18
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  • Biotique, an Ayurveda-based beauty and wellness company, is making significant investments in cutting-edge technologies like artificial intelligence (AI), augmented reality (AR), and personalised care to revolutionise consumer experiences.

The article from CNBC-TV18 discusses how Biotique, a leading Ayurvedic beauty brand, is leveraging technology to enhance personalized beauty care at the Davos 2025 event. Biotique is employing AI and machine learning to analyze consumer data, skin types, and preferences to offer customized skincare solutions. This approach not only helps in providing tailored product recommendations but also in creating a more engaging and interactive consumer experience. The brand's strategy includes using smart mirrors and virtual consultations to guide customers through their skincare journey, ensuring that each individual receives products that are best suited to their unique needs. This initiative reflects a broader trend in the beauty industry towards personalization, driven by technological advancements.

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[ https://www.cnbctv18.com/business/davos-2025-how-biotique-is-using-technology-to-deliver-personalised-beauty-care-to-consumers-19544833.htm ]