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TikTok stars and marketers brace for app's disappearance this month


Published on 2025-01-09 21:24:20 - MSN
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  • Marketers are shifting dollars to Instagram and amending their contracts with social media stars so they aren't stuck paying for sponsored TikTok posts in the app's absence.

The article from MSN discusses the potential disappearance of TikTok in the U.S. due to a looming deadline set by the Trump administration in 2020, which required TikTok's Chinese parent company, ByteDance, to divest its U.S. operations or face a ban. Despite the change in administration, the threat of a ban persists due to ongoing national security concerns over data privacy. TikTok stars and marketers are preparing for the worst, with many creators diversifying their presence across other platforms like Instagram Reels and YouTube Shorts. Marketers are also reallocating their advertising budgets, fearing the loss of TikTok's unique, highly engaged audience. The article highlights the uncertainty and the significant impact a ban would have on the digital content creation landscape, with many in the industry expressing hope for a resolution that would allow TikTok to continue operating in the U.S.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/entertainment/news/tiktok-stars-and-marketers-brace-for-app-s-disappearance-this-month/ar-BB1rceXg ]